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A host of phrases and terms are used in online marketing and search engine optimization. Here is a list of some of the terms currently used in this market.
A search engine advertisement by which you bid for your website to be ranked using a particular keyword. You pay that price when someone clicks on your paid advertisement.
A search engines program that crawls the internet adding websites to the search engines list in a database.
A form of search allowing the inclusion or exclusion of documents containing certain words through the use of specific operators (AND, NOT and OR).
The progamming language that runs a website. In addition to HTML/XML, this can include: JavaScript, ASP, PHP, SQL, etc.
A search for documents related conceptually to a word, rather than specifically containing the word itself
The form of movement a search engine spider/bot uses in order to follow the links within or between websites.
A list of web sites that is compiled under categories and sub-categories. For example Yellow Pages is a directory.
The basic programming language through which websites are created.
Income links to your website.
The searchable "catalog" of documents created by search engine software.
The sequence of keywords used by someone using a search engine to try and find your website.
The amount of time a keyword shows as compared to other characters or word on a webpage.
Researching the most effective key terms or phrases to be used in online marketing (search engine optimization).
A search for documents containing one or more words that are specified by a user.
Deliberate repetition of keywords in a page by using invisible or tiny text to increase keyword density. Most search engines blacklist or banned websites practising these methods.
The similarities between two websites in content/services etc.
Specific HTML tags that allow search engines to easily find relevant website data. Meta tags alone no longer play an integral role in search engine optimization..
The process of altering the code, structure, content, titles and meta information in a website to make it search engine friendly.
An external link from your website.
A search engine advertisement, that charges you a fixed amount of money every time your listing is clicked on.
A search where a user instructs an engine to find more documents that are similar to a particular document.
A two way link between two websites (E.g. A linking to B, and B linking to A).
The software that searches an index and returns matches. Search engine is often used synonymously with spider and index, although these are separate components that work with the engine.
The practice of making websites rank well in search engines.
The software that scans documents and adds them to an index by following links. Spider is often used as a synonym for search engine.
