Search Engine Optimization Strategies
There are a number of search engines waiting to rank your site and to get a good rank it is important to know how to promote your site for each search engine. Search engines fo through websites and mark them based on a number of items (this criteria maybe search engine specific). The importance placed on each item changes and heavily depends on each search engine. A website that does well in each of the list of items will rank better; however each search engine has a different criteria, which it uses to rank a website.
AiWood Digital SEO Packages
Listed below is a list of important areas that should be looked at for a website to get a better rank in a search engines.
- Keywords – This is a list of target keywords that people are actually using in their searches to find a website. In order to find these keyword phrases and identify areas with little competition research needs to be done. Your direct competition are other websites promoting themselves using the same terms as you. To easily reach the top ladder of search engines you need to target common phrases that are unused or barely used (non-competitve keywords with lots of people searching for them).
- Code – Badly written code that runs a webpage can actually clutter up search engine optimization. However in most cases, the code can be edited and fixed so that it still provides the same functionality and still improves search engine optimization..
- Content – The content of each page must reflect the keywords that it is being used to promote. The quantity of text, use of words and the repetition of the keyword can have a positive or negative (heavily relies on how a search engine ranks a site) effect on your website depending on the implementation.
- Incoming and Outgoing Links – Search engines look positively on the value of a site by the number of links from other sites. If a site is valuable and relavent then a lot of other sites will link to it. Some search engines take this a step further and use 'reciprocal linking' (websites linking to each other).
